Rows of mature tobacco plants growing in a sunlit cultivated field, broad green leaves ready for harvest

Sustainability

Responsible by design.

Long-term business requires long-term thinking. Our sustainability approach spans sourcing, production, packaging, people and the communities around us.

Our Approach

Six commitments in practice.

Responsible Sourcing

We work with growers who meet our grading standards and expect fair, lawful labour practice throughout the supply chain.

Efficient Production

Modern equipment and controlled processes reduce material loss, rework and energy use per unit produced.

Waste Reduction

Process by-products are minimised and managed responsibly, with packaging designed to avoid unnecessary material.

People First

Employee development, safe working conditions and continuous training are central to how we operate.

Community Value

We invest in the regions we operate in through employment, supplier relationships and local partnerships.

Regulatory Respect

Compliance is treated as a minimum, not a target — including responsible marketing and adult-only communication.